Weekly Digest #152, 23 Nov 2025
Ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, or four times faster than ad spend in media overall, set to grow 5.7% YoY, a new report from IAB found.
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Weekly Digest #159, 25 Jan 2026.
As tokenization moves into a critical financial market infrastructure, it can signal a similar shift for decentralised content provenance. Platforms and publishers would move from using it as an optional add-on to making it the default plumbing they quietly rely on.
Weekly Digest #158, 17 Jan 2026
Traditional decision cycles that rely on reports, news coverage, or analyst opinions often result in a delayed response to significant change. The future sends warnings. Those who notice first get ahead.
Weekly Digest #157, 10 Jan 2026
The digital world is evolving in unpredictable and challenging ways, where visibility is achieved through uncomfortable strategies, trust is a paradox, brand perception is a technical signal, and the very foundation of our shared digital history is crumbling.
Weekly Digest #156, 20 Dec 2025
If you're a publisher or digital professional, the last year has been a whirlwind of anxiety and confusion, as every available data point shows that they generate almost no click-through traffic to cited websites. What does this mean for our traffic and our SEO strategy?