In an AI-driven news ecosystem, creating value will not stem from producing content more efficiently or increasing the volume of content. Instead, real value will emerge from developing entirely new products, discovering innovative distribution models, or broadening the total addressable market.
Ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, or four times faster than ad spend in media overall, set to grow 5.7% YoY, a new report from IAB found.
The Tinius Trust «AI in Journalism Futures 2025» report explores plausible scenarios for journalism over the next 5 to 15 years within an emerging ecosystem in which AI will predominantly mediate.
The world’s news industry invites you to join FACTS IN : FACTS OUT. Looking for a new architecture for content in the age of AI.
News Integrity in the Age of AI: AI assistants make widespread errors about the news, new research shows.
How tech lords and populists changed the rules of power.
WPP Media shared the findings of its most recent Advertising in 2030 study.
WAN-IFRA’s 6th AI report: "Where publishers are seeing AI’s real value"
China Releases “AI Plus” Policy: A Brief Analysis
Trusted news sites may benefit in an internet full of AI-generated fakes, a new study finds
Despite the hype, publishers aren’t prioritizing GEO vs. SEO
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