Weekly Digest #152, 23 Nov 2025
Ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, or four times faster than ad spend in media overall, set to grow 5.7% YoY, a new report from IAB found.
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Weekly Digest Issue #161, 7 Feb 2026
This week's earnings reports from the US show that with the right focus, the Post can return to growth, and it's actually a pretty good time to be a premium news publisher.
Weekly Digest #160, 31 Jan 2026
The traditional economic bargain of the open web, where publishers provided content to search engines in exchange for traffic, is fundamentally broken. It needs a new economic model with collective licensing as a new economic layer for publishers and content creators.
Weekly Digest #159, 25 Jan 2026.
As tokenization moves into a critical financial market infrastructure, it can signal a similar shift for decentralised content provenance. Platforms and publishers would move from using it as an optional add-on to making it the default plumbing they quietly rely on.
Weekly Digest #158, 17 Jan 2026
Traditional decision cycles that rely on reports, news coverage, or analyst opinions often result in a delayed response to significant change. The future sends warnings. Those who notice first get ahead.