Weekly Digest #152, 23 Nov 2025
Ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, or four times faster than ad spend in media overall, set to grow 5.7% YoY, a new report from IAB found.
Ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, or four times faster than ad spend in media overall, set to grow 5.7% YoY, a new report from IAB found.
The publishers positioned for the AI moment are the ones who did the structural work before the moment arrived. Most newsrooms didn't.
The news industry isn't declining; it's being repriced, argues Francesco Marconi in his latest essay.
Beyond the Chatbot: Navigating the Reinvention of Information, a near future in which artificial intelligence serves as a primary intermediary.
The FT argues that while social media has fueled populism and polarisation by amplifying fringe voices, artificial intelligence may have the opposite effect.