Weekly Digest #152, 23 Nov 2025
Ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, or four times faster than ad spend in media overall, set to grow 5.7% YoY, a new report from IAB found.
Ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, or four times faster than ad spend in media overall, set to grow 5.7% YoY, a new report from IAB found.
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Independent journalism in Europe is a challenging business, but a viable one. With modest, patient, largely non-VC funding, a sustained focus on audience revenue, outlets across the continent have built substantial businesses generating €2–8 million, some of them genuinely profitable.
The SPUR initiative published the first official version of its content telemetry standard. It generates verified usage data that publishers can use as an objective baseline in commercial licensing negotiations.
AI is reshaping how society produces, verifies, distributes, and consumes information. The transition to an AI-mediated information ecosystem is inevitable and accelerating. The next two to three years are critical for establishing the standards that will govern information for generations.