Weekly Digest, Issue #169, 11 April 2026
Contrary to popular belief, a Mather Economics analysis suggests that while organic search is declining, this trend is part of a broader, multi-channel contraction affecting social and direct visits alike.
Read more
Weekly Digest, Issue #181, 18 July 2026
Stop trying to be an "AI company". The future belongs to "OI companies" that treat first-hand origination as their primary asset and use AI merely as a tool to scale it.
Weekly Digest, Issue #180, 4 July 2026
Mather Economics data challenge the notion that platform disruption (e.g., changes in social media or search algorithms) is the sole cause of audience decline.
Weekly Digest, Issue #179, 27 June 2026
Why asking whether AI is better at our jobs than us is misleading: Shifting our view from thinking in terms of tasks to thinking in terms of systems
Weekly Digest, Issue #178, 20 June 2026
The Reuters Institute's DRN report identifies 2026 as a milestone year in which pathways between journalism and the public have become less direct and more fragmented. Audiences are increasingly drifting away from "owned and operated" branded properties.