AI agents increasingly mediate the relationship between publishers and audiences. However, emerging technical protocols, alongside global collective licensing efforts, offer a framework for publishers to reclaim authority and secure compensation.
The emerging market for AI content licensing is forming under conditions that mirror the structurally damaging relationships previously established between news publishers and search/social media platforms.
The publishers positioned for the AI moment are the ones who did the structural work before the moment arrived. Most newsrooms didn't.
The news industry isn't declining; it's being repriced, argues Francesco Marconi in his latest essay.
Beyond the Chatbot: Navigating the Reinvention of Information, a near future in which artificial intelligence serves as a primary intermediary.
