Weekly Digest, Issue #177, 14 June 2026
The overwhelming majority of AI citations (approximately 84%) come from earned media. Paid and advertorial content is virtually non-existent in the citation ecosystem, accounting for a mere 0.3% of links.
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Weekly Digest, Issue #181, 18 July 2026
Stop trying to be an "AI company". The future belongs to "OI companies" that treat first-hand origination as their primary asset and use AI merely as a tool to scale it.
Weekly Digest, Issue #180, 4 July 2026
Mather Economics data challenge the notion that platform disruption (e.g., changes in social media or search algorithms) is the sole cause of audience decline.
Weekly Digest, Issue #179, 27 June 2026
Why asking whether AI is better at our jobs than us is misleading: Shifting our view from thinking in terms of tasks to thinking in terms of systems
Weekly Digest, Issue #178, 20 June 2026
The Reuters Institute's DRN report identifies 2026 as a milestone year in which pathways between journalism and the public have become less direct and more fragmented. Audiences are increasingly drifting away from "owned and operated" branded properties.